EQT & EQT Foundation
Pitch Competitions
Japan, South Korea, Singapore and Hong Kong
The EQT Impact Challenge began as one of EQT Foundation’s flagship startup initiatives, an international pitch competition spotlighting early-stage science and deeptech ventures across climate and nature, health and wellbeing. Designed as a multi-stage program across Asia, the pitch competition is both a sourcing engine for EQT Foundation and a brand moment for EQT Group.
I was responsible for leading both the full marketing and communications track and the end-to-end operations and event execution. This included everything from brand positioning and founder storytelling to live event production, stakeholder coordination, and post-event impact reporting. The project brought together ecosystem partners, judges, and startups in four dynamic regional editions, each shaped to reflect local context while reinforcing EQT's global identity.
My roles
Multi-Edition Leadership
Led the delivery of four pitch competitions, with future editions expanding EQT Foundation’s sourcing pipeline and public reach.
Scaled the program from a regional pilot to a repeatable format with adaptable branding, tone, and communications strategy.
Communications & Content
Crafted the voice and narrative positioning of the competitions across all editions, ensuring consistency with EQT and EQT Foundation’s brand.
Wrote and edited press releases, blog posts, ThinQ features, social copy, and event scripts, adapting for ecosystem tone and maturity.
Developed talking points and messaging toolkits for judges, partners, and EQT spokespeople to ensure clarity and alignment.
Founder & Partner Experience
Managed founder onboarding and communications, including interviews, copywriting for spotlight content, and pitch coaching support.
Coordinated with ecosystem partners and consultants across geographies to localize outreach, event structure, and visibility opportunities.
Event Design & Execution
Produced and executed live pitch days, handling venue logistics, program flow, jury management, and technical delivery.
Designed supporting assets including event collateral, presentation templates, and judging materials.
Post-Event Amplification
Shaped post-event content including founder features, winner profiles, and social campaigns to extend the lifecycle of each competition.
Captured feedback and performance data to iterate on future editions and build institutional knowledge for the program.
