Social Media
Social media has been a core channel for how to express voice, engage audiences, and amplify work. I’ve built and led the full strategy and execution across platforms, translating complex topics into clear, compelling, and visually consistent content that grows recognition and trust.
From launching flagship campaigns to developing daily content rhythms, I’ve helped turn brands into credible, consistent presences on LinkedIn, Instagram, and X. My work spans voice development, copywriting, creative direction, campaign planning, and performance analysis, ensuring each platform reflects the brand’s purpose while connecting with the right audiences.
EQT Foundation
EQT Group
The Climate Brick
the female factor
EQT Foundation EQT Group The Climate Brick the female factor
My roles
Strategy and Planning
• Developed distinct content strategies for EQT Foundation and The Climate Brick, tailored to their audiences and platform goals.
• Built content calendars around campaigns, reports, founder features, and investment milestones, maintaining a consistent cadence across LinkedIn and Instagram.
• Adapted messaging for platform-specific constraints, ensuring the voice remained consistent but optimised per channel.
Copywriting and Content Creation
• Wrote all social copy for key initiatives, including:
• Library of Hope / Founder Report
• EQT Impact Challenge (SE Asia & Hong Kong editions)
• The Climate Brick relaunch and feature content
• Investment announcements, partnerships, and thematic campaigns
• Created a distinct voice for each brand: strategic and values-led for EQT Foundation, clear and curious for The Climate Brick..
Design and Visual Assets
• Produced or directed the creation of on-brand visual assets, including post templates, founder spotlights, quote cards, and announcement graphics.
• Ensured visual alignment across posts and campaigns, balancing professionalism with accessibility.
Performance and Engagement
• Monitored content performance, using insights to adjust copy formats, posting cadence, and creative approach.
• Supported audience engagement, shaping responses and follow-ups when appropriate to reinforce voice and mission.
